A bigger and more vibrant show called for new media. With little to no resources from the previous events, our team was challenged with the job of creating marketing materials and videos to introduce this new event to DFW and embrace how it was different from any other event families had already made a tradition to attend every year. As the Enchant team decided to make its U.S. debut, the creators wanted to go bigger and better than ever. Our experience in entertainment marketing throughout the U.S. made Sovic the ideal candidate for the job. With the support of our graphics department, our marketing team generated incredible ticket sales through strategic planning and cutting-edge marketing efforts. To put it simply, our job was to introduce this unknown brand to the market during a time when entertainment is at its peak with other family traditions and events that take place during the holiday season. In result, Enchant did over 300,000 in attendance its first year!