Chicken Express
The Chicken Challenge
Print Design | Digital Design | Publication | Marketing
Chicken Express lines highways throughout the southern part of the United States, feeding hungry travelers trekking through small-towns crammed with competition. Beyond traditional venues, Chicken Express uses various opportunities to flash its bright red and yellow colors paired with a clever message to evoke a craving for crispy-fried chicken tenders.
A lot of tender lovin’ care goes into keeping our work with Chicken Express fresh, ranging from projects like window-cling art and caption-writing to social media graphics, consistently looking for ways to make the southern parts of the United States salivate. Our job was to study how images can induce hunger and apply the right elements to each design and marketing aspect of their company.
Print Design
Digital Graphics
Publication
Marketing
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