Does branding really matter?

The foundation of a house not only creates a strong, level platform upon which to build, it also defines the rest of the design and function of the house. In the same way, a strong brand highly influences the success of a business.

We often hear clients express confusion when it comes to the term “brand.” We get it–to the untrained business owner, all of the branding buzzwords sound the same and your sister-in-law has photoshop, so why can’t she just create a logo for you? Surely it can’t make that much of a difference…

False. As professionals who went to school to study design theory and have logged thousands of hours executing design concepts, we can tell you that good design makes a significant difference. We believe that by investing in your brand, you are investing in the overall success of your business.

Branding lends voice to the message that you communicate; it informs and forms your target audience. Branding establishes trust with your consumer by backing up your product or service in a way that makes sense. It allows you to stand out among the competition, to be seen as the top in your field and to motivate customers to buy. It tells your story. Therefore, it really does matter.

Your brand’s story is the narrative that defines your brand identity and lucky for you, we are storytellers at heart.

Your brand’s story is the narrative that defines your brand identity and lucky for you, we are storytellers at heart.