How to Communicate Your Brand Story
Getting Started
Have you ever listened to an expert talk about their field of study and been completely lost? When it comes to describing your business and what you do best, you are the expert. In order to captivate your audience (aka your potential consumer), your storytelling approach is critical. Most customers are constantly gathering information, whether they know it or not. You will need to do the work to effectively communicate the right amount of information in the correct order to grab your audience’s attention.
Here’s a few tips for the process of developing a brand story:
Set Up the Story
Context is key. Give your audience all of the information that they will need to fully understand what you do.
Differentiate Your Company
Explain to your consumers what makes your business unique. Be authentic. You want to create a culture that customers crave and want to be a part of.
Build a Resolution
Share the results of what you do and where you want to go. Communicate with your customers the success metrics of your product and service.
Want to Dive Deeper?
Here are some questions to get the ball rolling as you develop your brand story.
Setup:
Why did you start your business?
Who is your target audience?
Who is your main user?
What are your clients’ goals when using your product?
What is your plan?
Differentiate:
What was the problem that spurred the genesis of your company?
What is your expertise?
How does your expertise inform your solutions?
What do you believe your solution will provide to clients?
What makes you different from your competitors?
Resolve:
How will your customers react to your product/services?
What were the issues?
How did you work with the issues presented to you?
What are the metrics of success for your business?
Taking the time to examine your brand and its core message will reduce the time you take to explain what you do and will allow your customers to make faster decisions. Clarify your brand story today.
